Blue Label Engage and CGF bring Bulls to Corporates (2014-09-08)
March 17,
2015 9538 9538 
Blue Label Engage specialises in the development and execution of a diverse range of customer engagement (membership and loyalty) programmes.
As a part of Blue Label Telecoms LTD, we design, host and deliver turnkey customer engagement solutions that offer brands, retailers and organisations, insight driven engagement solutions.
One of our focus areas is working with sporting brands to realise much needed alternate revenue streams from their supporter bases. To this end, we develop and run Supporter Engagement programmes, each customised to address the unique passion points of individual entities or sporting clubs. As such, we have developed
Sports Engage, a division responsible for these solutions.
One of our Sports Engage examples is our partnership with the Blue Bulls Company, where we have generated a consistent annuity revenue stream from their over two million supporters. While our supporter centric solution’s overarching goal is to enrich the lives of the supporters through enriching their sporting experience, our key business goal is to create a sustainable revenue stream through the project.
Following the successful national launch of the Blue Bulls Supporter Club, (offering a R49 and R24 per month membership), we have recently launched the
BULLS SEAT FOR LIFE. This concept was created from supporter research insights conducted around Season Ticket sales and the general stagnation of stadium attendance. More importantly, however, it was launched to address the continual decline in revenue from classic season ticket sales; a phenomenon not unique to the Bulls, or rugby, in South Africa.
The
BULLS SEAT FOR LIFE is a South African first, offering true Bulls supporters not only access to a supporters club, but also a permanent seat at their home stadium, Loftus, for life, or for as long as they continue to pay their membership fee. All for as little as R99 per month! The
BULLS SEAT FOR LIFE concept addresses both the supporters and the club’s needs by offering supporters a piece of the stadium; and the club, a guaranteed seat revenue stream, regardless of actual crowd attendance. We predict that once a passionate supporter owns a permanent seat in the stadium, he, or she, is more likely to attend as many games as possible. Full stadiums make for better games and better TV coverage, which results in a stronger, more engaged, supporter base.
